Case Study: Real Estate Company
Client: Highland Premiere, a dedicated real estate company in Playa Vista, CA.
Mission: Increase brand awareness and engagement through media relations, social media (primarily Instagram), and newsletter management.
Challenges:
Intense competition in the market.
Differentiation from other realtors or agents.
The need for active engagement at the right time.
Strategies and Results:
Media Relations: Relationships were fostered with relevant reporters, achieving quarterly media relations, boosting website traffic, and social engagement.
Social Media: Increased followers, monthly impressions, reach, and a 205% increase in likes and engagement from April to October 2022.
Newsletters: Bi-monthly focus on the housing economy, achieved a 53.8% average open rate (vs. 19.17% industry average) and 1.8% click rate.
Featured in: National magazines like Real Simple, Dwell, VoyageLA, Real Homes, Apartment Therapy, and BobVila.
“Mega is an amazing Storyteller!! I was fortunate to meet her in the community and resonated with her desire to appreciate and help others. Mega has been a great partner to me and my team; we are so lucky to work with her to enhance our brand... namely, by listening to us and understanding us, then helping us and representing us!,” said Dennis Hsii, co-founder of Highland Premiere.
Goals Met:
Maintained and slowly increased the open rate.
Remained relevant through media relations.
Consistent social media maintenance.
