Knowing Your Audience
Nonprofits that segment their digital campaigns can see revenue growth as high as 760% compared to non-segmented efforts.
Who is your audience?
Knowing your audience is crucial for successful public speaking and nonprofit fundraising.
This lesson explores how understanding who you’re serving and why your mission matters can amplify your impact. Learn how to define your target audience, create donor personas, and align your mission with their motivations. By tailoring your message, you’ll forge stronger connections and inspire action. Finish the lesson with the exercise below to apply these insights.
Why this matters
Knowing your audience and their motivations helps you craft a more meaningful story—something we’ll explore in the next module, Crafting Your Story. But for now, let’s take a moment to start defining your target audience.
Keep this in mind…
Oversaturation is real, and Giving Tuesday will create a lot of noise for your organization. Don’t let your message get lost!
If your audience cares about politics, understand how events like elections can impact their ability to focus on giving. According to the 2024 Nonprofit Communications Trends Report, 29% of nonprofits expect elections to interfere with their communication efforts. 29% of nonprofits expect elections to interfere with their communication efforts.
Exercise
Now that you understand why knowing your audience is critical, take some time to map out your audience’s demographics, motivations, and potential obstacles. Who are they? What drives them to give? Use the next few minutes to outline your ideal donor persona with the downloadable PDF.