Digital Media Strategy
My approach to digital media strategy is customer-centric. By examining the entire landscape, I emphasize market research and a keen audience understanding to craft resonating strategies.
Research means diving into customer behaviors, preferences, and needs, creating targeted campaigns that not only engage in the moment but also foster long-term connections.
A key element of my methodology is the focus on the customer lifetime cycle, ensuring that strategies are effective in the short term and contribute to lasting value and loyalty.
The result is a multi-dimensional digital media strategy tailored to the unique nuances of the market and the client's specific goals, driving both immediate impact and sustained success.
Portfolio Content:
Home | Press Releases & Media Hits | Social Media Management | Multimedia Production
Public Relations & Social Media Plan
Designed with precision and strategic insight, this comprehensive communications plan spans the domains of public relations, content creation, and social media. The program is organized by monthly initiatives and aligns with targeted outcomes, reflecting a well-balanced blend of creativity and analytical foresight.
This plan aims to amplify brand presence, foster genuine connections, and drive measurable results by leveraging industry expertise and innovative approaches.
Social Media Playbook
To ensure that my clients have a comprehensive understanding of the social media landscape, I take the time to analyze the market along with their existing insights. By using data-derived sources, I can create a clear plan for corporate and executive leadership communications. The first step is always to determine the goals, then identify any roadblocks that may arise along the way. From there, we work together to create solutions and chart a path toward success.
Playbook Talking Points
I created a comprehensive talking points document to ensure everyone has access to the information presented in the social media playbook. This document provides a detailed overview of the research and decisions made to develop our social media strategy, allowing individuals unable to attend the live presentation to stay informed and up-to-date.
By creating this document, I aim to promote effective communication and ensure everyone is on the same page as we move forward with our social media plan. To ensure that my clients understand the social media landscape comprehensively, I take the time to analyze the market along with their existing insights.
By using data-derived sources, I can create a clear plan for corporate and executive leadership communications. The first step is always to determine the goals, then identify any roadblocks that may arise. From there, we create solutions and chart a path towards success.
Comprehensive Content Calendar
After presenting the talking points and providing the comprehensive document, the next step was to lay out an implementation plan. To ensure that our social media strategy is executed effectively, I created a content calendar with a strategic campaign and daily posting details. Having a clear plan and timeline allows us to stay organized and focused on achieving our social media goals.
