Social Media Management
With a hands-on approach to social media management, I actively collaborate with organizations to craft tailored plans that resonate with their audience.
This includes writing engaging captions, researching current trends and hashtags, and engaging directly with followers to foster a dynamic community. Leveraging tools such as Hootsuite, Buffer, Meltwater, and SproutSocial, I set clear milestones and continuously measure analytics to test hypotheses and make informed decisions.
The emphasis on data-driven insights allows for agile adjustments and strategic refinements, ensuring that the social media efforts align with overarching goals and consistently deliver key results.
Portfolio Content:
Home | Press Releases & Media Hits | Digital Media Strategy | Multimedia Production
Social Media Planning
The key to success on social media is understanding the audience and why they care. Often, folks want to be on all platforms and post the same content. Well, that doesn’t always work. It’s essential to understand who the audience is, where they’re hanging out online, and their pain points so we can address them through storytelling.
By sharing engaging, trustworthy, and easy-to-understand content, I help tell stories that solve problems. My approach is simple: mix inspiring messages with facts, ensuring every piece is educational and genuine.
Analytics & Intelligence
With media, data is critical. By understanding what metrics are important to stakeholders, I can monitor and make decisions that help us reach the goal.
I can better understand the audience and their preferences by analyzing metrics and understanding benchmarks. For instance, on this account, I determined that users love celebrating their colleagues and sharing relevant events. The LinkedIn performance showed impressions increased by 30.5%, engagements by 17%, and clicks by 8.8%.
With this information, I can develop a social media plan that engages with existing followers and attracts new ones.
Social Media Copy & Design
Quick.
📣 Emojis.
#hashtags.
When crafting the ideal social media presence, it's not only about the caption or the image… it's about the entire user experience. Focusing on the overall touchpoint the user will have with the brand is something to prioritize.
With a knack for keeping content light and conversational, I understand the brief window to capture an audience's attention.
By incorporating up-to-the-minute trends and strategic hashtags, I ensure your content not only resonates with current followers but also garners new attention, enhancing the discoverability of your account.
